Our TEAM

Troy and Nanette Lovins, Founders
Troy began his career in the industrial laundry industry in 1987 and has worked for both family-owned/independent operators as well as national organizations since that time. In 2006, he and his wife, Nanette, established Performance Matters, Inc., a strategic consulting company in the same industry. Troy is originally from Indiana and attended Ball State University. He has served on the board for a local faith-based camp and loves spending time with all kids! He is excited to dedicate the next season of his life to the development of Hope for His Children, Inc.
Nanette worked for 22 years in healthcare administration before transitioning to establish and support Performance Matters, Inc. Originally from Atlanta, GA, she obtained a Bachelor of Science degree in Human Resources from Mercer University. Nanette has always enjoyed serving others through hands-on volunteer efforts and leadership positions in organizations such as the American Heart Association, United Way, YMCA and local camps. Nanette loves kids and has worked as a private nanny and has served in children’s ministry programs as well.
Troy and Nanette reside in Fort Mill, SC and are proud parents of three adult children – Jessica, Chase (daughter in love Kendra) and McKinley, and two granddaughters, Charlie Rain and Adelade Louise.


Troy and Nanette Lovins, Founders
Troy began his career in the industrial laundry industry in 1987 and has worked for both family-owned/independent operators as well as national organizations since that time. In 2006, he and his wife, Nanette, established Performance Matters, Inc., a strategic consulting company in the same industry. Troy is originally from Indiana and attended Ball State University. He has served on the board for a local faith-based camp and loves spending time with all kids! He is excited to dedicate the next season of his life to the development of Hope for His Children, Inc.
Nanette worked for 22 years in healthcare administration before transitioning to establish and support Performance Matters, Inc. Originally from Atlanta, GA, she obtained a Bachelor of Science degree in Human Resources from Mercer University. Nanette has always enjoyed serving others through hands-on volunteer efforts and leadership positions in organizations such as the American Heart Association, United Way, YMCA and local camps. Nanette loves kids and has worked as a private nanny and has served in children’s ministry programs as well.
Troy and Nanette reside in Fort Mill, SC and are proud parents of three adult children – Jessica, Chase (daughter in love Kendra) and McKinley, and two granddaughters, Charlie Rain and Adelade Louise.


Nevin McCoy, Camp Director
Nevin has extensive experience working in a camp environment in roles such as outdoor educator, camp counselor, camping director, and director of operations. He holds an associates degree in EcoTourism and Adventure Travel from Hocking College.. He enjoys everything outdoors, including homesteading and gardening. Most of all, he is driven to use outdoor camp programs to bring youth and families closer to God with a goal of creating dependence on God, family and self. Nevin his wife, Lyndsay, reside in Ferguson, NC at Blue Ridge Ranch.


Nevin McCoy, Camp Director
Nevin has extensive experience working in a camp environment in roles such as outdoor educator, camp counselor, camping director, and director of operations. He holds an associates degree in EcoTourism and Adventure Travel from Hocking College.. He enjoys everything outdoors, including homesteading and gardening. Most of all, he is driven to use outdoor camp programs to bring youth and families closer to God with a goal of creating dependence on God, family and self. Nevin his wife, Lyndsay, reside in Ferguson, NC at Blue Ridge Ranch.



Steve MacPherson, Board Member
Steve is originally from Ohio and graduated in 1997 from the University of Cincinnati with a BBA in Accounting. He worked for Deloitte & Touche as Senior Accountant for three years and Mirus Solutions as Operations Manager for six years prior to establishing his own accounting firm in 2006. Steve and his wife, Teresa, have three beautiful daughters. He has served as booster club treasurer at two local schools and currently serves as Baxter Trail Club Treasurer in addition to serving on the board for Hope for His Children, Inc. Steve and his wife, Teresa, reside in Fort Mill, SC.

Steve MacPherson, Board Member
Steve is originally from Ohio and graduated in 1997 from the University of Cincinnati with a BBA in Accounting. He worked for Deloitte & Touche as Senior Accountant for three years and Mirus Solutions as Operations Manager for six years prior to establishing his own accounting firm in 2006. Steve and his wife, Teresa, have three beautiful daughters. He has served as booster club treasurer at two local schools and currently serves as Baxter Trail Club Treasurer in addition to serving on the board for Hope for His Children, Inc. Steve and his wife, Teresa, reside in Fort Mill, SC.


Steve Royals, Board Member
Steve brings more than twenty years of global strategy, sales, management and consulting experience to those he serves. He has worked in a variety of organizations including banks, colleges and universities and federal government in addition to helping Troy and Nanette grow and further develop Performance Matters, Inc. Steve earned a BSBA degree with undergraduate work at both Wake Forest University and University of North Carolina – Charlotte, as well as an MBA from University of North Carolina at Chapel Hill. Steve enjoys time with his wife, Ainsley and his two children, Savannah and Carter. He enjoys involvement in non-profit organizations , especially those who serve children and the elderly. Steve, Ainsley, Savannah and Carter reside in High Point, NC.


Steve Royals, Board Member
Steve brings more than twenty years of global strategy, sales, management and consulting experience to those he serves. He has worked in a variety of organizations including banks, colleges and universities and federal government in addition to helping Troy and Nanette grow and further develop Performance Matters, Inc. Steve earned a BSBA degree with undergraduate work at both Wake Forest University and University of North Carolina – Charlotte, as well as an MBA from University of North Carolina at Chapel Hill. Steve enjoys time with his wife, Ainsley and his two children, Savannah and Carter. He enjoys involvement in non-profit organizations , especially those who serve children and the elderly. Steve, Ainsley, Savannah and Carter reside in High Point, NC.
